Sharing information with stakeholders enables being involved in the brands’ value system, which transcends purely commercial goals. Effective communications are key to building and transmitting a strong image for the brands that is consistent with their identity.
The fashion shows and advertising campaigns are prime occasions for the Group to present the image of its brands, which is valued particularly by an international clientele and by industry critics.
Through social media accounts, brand e-commerce websites, the corporate website and digital platforms, each brand offers an opportunity for direct dialogue and immediate contact with its audience. In parallel, the vast editorial coverage heightens the visibility of the Group’s products.
The Group’s special events, known for their many innovative formats, are avenues for communicating the values of the brands beyond the products and for establishing direct contact with consumers in the various local markets.