Know-how is the Prada Group’s historical asset and represents an element of continuity and balance between creativity and precision. The manufacturing activity is based on two key principles: constant innovation, which ensures the evolution of skills and expertise, and a vocation for craftsmanship, which is an essential asset for the production and value of each brand.

Raw materials are an essential part of product quality. In many cases the fabrics and leather are made especially for the Group’s brands, according to stringent technical and style specifications that guarantee excellence.

The products are made at the 24 industrial facilities owned (21 in Italy, 1 in the United Kingdom, 1 in France and 1 in Romania) and by a network of selected and strictly monitored contract manufacturers that are supplied with internally made raw materials, patterns and prototypes. This system, which enables close oversight of each step of the process and ensures high-quality workmanship, emphasizes manufacturing excellence and ensures significant flexibility in the organization of production.

The outstanding quality of the production operations gives the Group a competitive advantage, enhanced by continuous research and experimentation on production materials and techniques, and by investments in structures, the supply chain and people. Most of the production employees have been working for the Prada Group for an average of 20 years; this ensures an extremely high level of specialization as well as in-depth knowledge of the organization. With the Prada Academy and by honing its employees’ skills, for years the Prada Group has been investing heavily in the transmission of the manufacturing techniques and craft skills to younger generations, values on which the Group’s heritage rely.